MERCADEO Versión en español
FCB Buenos Aires presents its campaign for Piero mattresses
Manuela Walfenzao| 3 de junio de 2015
Los spots de Piero están cargados de humor
With two television spots, Oficina y Sala de espera, the agency FCB Buenos Aires presents Piero as a brand that has a great sense of humor and the best mattresses in the market.In both pieces there is a man who is very sleepy, one is at work and the other one in a waiting room. They both start to nod off and fall asleep in public, snoring and with their mouths open. The commercial ends with the phrase When you sleep, you’re ugly, sleep at home. Piero, the best mattress. The pieces are competing in the 2015 Cannes Lions International Advertising Festival.Tony Waissmann, Creative General Director of the agency, was in charge of the team that made the campaign together with Sebastián Fulgencio and Federico Zamponi, Creative Directors. Fabiana Antonelli was the Accounts General Director who worked with Agostina Luzzi, Accounts Director, and Maria Botto, Accounts Executive in the project. Gabriel Lancioni, Chief of Audiovisual Production at the agency and Maxi Ibarra, producer, were in charge of internal production. Sábado was the producing company that made the commercials and Tato Pereda directed them.Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad
