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FIAP 2016 presents the Digital Humanization round table: “Brand-influencers-consumers relationship in 20 years”
Manuela Walfenzao| 28 de abril de 2016
Panelistas invitados a conversar sobre el futuro de la humanización digital
To assess how the influencers market will evolve, the 47th Iberoamerican Advertising Festival (FIAP) -calling to picture what future holds for the industry- will be presenting the Digital Humanization round table: “Brand-influencers-consumers’ relationship in 20 years”. “In the digital humanization era, influencers are key to create and enhance the relationship between brands and consumers” states the FIAP in their website. The round table will be chaired by Lina Cáceres, Content Production and Development Director at LatinWE, and Juan Pablo Zurita, Héctor Trejo, Ricardo Ortiz and Javier Escobar will be the experts debating about digital humanization. The topics debated are: Virtual reality as basic factor in 2036 to allow fans interact directly with influencers; brand activators where the planned contest winner will have the opportunity of meeting and interacting with his star with the help of virtual reality; other topics include artificial intelligence and influencers avatars development in order to interact with fans without being virtually present; and new possibilities that this technology offers for content creation. The festival will be held between May 18 to 20 at the Intercontinental Presidente Hotel in Mexico City.
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