MERCADEO Versión en español
FIAP launches Independent creativity on social networks as a new category
Patricia Molina| 24 de enero de 2014
The 45th Ibero-American Advertising Festival, or FIAP, will launch a new category that will reward independent creativity in the media that have grown fastest over the past 10 years: social networks.For the first time, an advertising festival will admit homemade productions that not only entertain, but are a source of inspiration for advertising creatives.The two subcategories of this new discipline are Commercial Productions and Productions by the Public, normally called Homemades. Unlike other categories judged at the FIAP, this new category allows pieces to compete that have not been produced to sell either goods and services by participants who are neither professionals nor students of communications.In the year 1969 in the city of Rosario, in the central Argentine province of Santa Fe, the first FIAP was held for the purpose of rewarding excellence in advertising communications. For several years the festival remained in Rosario under the name of the Festival Hispano Lus-Americano, and only film and television productions were accepted as entries.After 1990 it was held every April in the Argentine capital, Buenos Aires. Some 8500 entries in all categories compete annually, with more than 2,200 delegates from Ibero-American and the United States taking part, plus some countries outside the area. FIAP will be held this year in Miami on April 28-30 at the Eden Roc Renaissance Hotel.
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