MERCADEO Versión en español
Flavio Dumaine of Bonsai 3: Were pleased with the results of the Christmas special we produced for Telemundo
8 de diciembre de 2013
Los patrocinantes del especial de Telemundo fueron las marcas Target y AT&T
PRODU spoke with Flavio Demaine, CEO and creative director of Bonsai 3, about Telemundos Christmas special Celebremos Juntos (Lets Celebrate Together), filmed by the Realfiction Group production company and launched Dec. 1 sponsored by AT&T and Target.Were very happy about this great opportunity and the results obtained. It was a great challenge since we only had 20 days to prepare the entire production Dumaine said.The 2-hour special brought together the youngsters from the big TV success La Voz Kids, who gave viewers a complete display of their talent. Celebremos Juntos was a fine production that included 18 music acts, notably by Leslie Grace, the El Limon band, and Los Titanes de Durango. It was shot at 20 different locations with the participation of the main figures of the Hispanic network. To complete the project in record time, B3 assembled a team of the best professional specialists in direction, production and postproduction.The specials goal was to have the kids give back to viewers all that affection that overflows during the program. Accompanying the performers was Jorge Bernal, host of La Voz Kids, who played a magical character during the Christmas special.The concept meant we needed to have a lot of Christmas magic, a lot of hope, and Jorge Bernal supplied that magic with a character that required a great exercise in makeup during production Dumaine said.
