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Flor Leibaschoff and Aldo Quevedo from BeautifulBeast: Winning the Small Agency Awards 2023 is proof that we are on the right track
Liz Unamo| 2 de agosto de 2023
Flor Leibashoft Aldo Quevedo BeautifulBeast
BeautifulBeast’s creativity vibrates at the awards after winning gold in the Healthcare category at AdAge’s 2023 Small Agency Awards, for its Cancel the World Cup campaign for the Fundación Cardiológica Argentina. “It is an achievement that we are very excited about. It is not an easy category, there is a lot of competition because the most respected independent agencies in the USA and Canada send their best work. For us, the fact that the name of BeautifulBeast is mentioned in the same space of agencies that we respect, is a sign that we are on the right path, less than two years after we started” comment Flor Leibaschoff, CCO and Aldo Quevedo, CEO, Creative Chairman of the agency. For the agency, Cancel The World Cup is a campaign that allowed them to demonstrate how they handle a great idea along with real-time data. “Our purpose at BeautifulBeast is to generate impactful results through memorable ideas and the use of data. With this campaign we were able to put our initial purpose into action,” says Flor. Building creativity for brands today starts from the power of observation, they say from the agency. “The sensitivity to be able to connect with the context in which we live and thus offer empathetic and powerful solutions. That is something that no artificial intelligence can supplant. We need the touch, the human emotion to be able to build memorable brands through creativity”. One of the challenges that the agency appreciates is understanding what the person who manages the brand needs to be able to trust their partners and thus build strategies and ideas that achieve the desired results. “In the year and a half that we have been as BeautifulBeast, I believe that our hallmark is powerfully simple ideas that generate memorable results. Always supporting us with a technological back up thanks to the learning we obtain from the data we work with”.
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