MERCADEO Versión en español
Florence Drakton of Toyota: We are about innovation and engaging with guests through technology and music
28 de abril de 2016
La marca se asoció a artistas para promover su campaña por Snapchat
Conill launched the Toyota #AceptaElReto challenge inviting users to post new stories in Snapchat. In order to boost the RAV4 Hybrid campaign- launched at the beginning of 2016-, the brand brought together three very different styles music performers: El Dasa, Colombian hip-hop band member, Goyo (member of Chocquibtown) and pop singer and songwriter, Natalia Lafourcade, to produce a one of a kind Snapchat experience and celebrate the Billboard Latin Music Awards. “Toyota is all about innovation and engaging with guests through technology and music” said Florence Drakton, Social Media Marketing Manager at Toyota. We know how important social media channels are, whether for listening to or sharing music, so using Snapchat makes total sense. Together, these three artists will create an immersive experience that we hope fans will enjoy.” The creative engagement is part of Toyota’s RAV4 Hybrid marketing campaign that encourages people to get out of their comfort zones. The concept created by the Hispanic agency, centers on a unique idea: what would happen if you put a Mexican regional artist in the musical world of a pop singer and how would a hip-hop singer do in a Mexican regional musical world. Toyota invited these artists to venture out of their musical comfort zones to find out.
