MERCADEO Versión en español
Ford uses Instagram in its new campaign to encourage responsible driving
20 de noviembre de 2015
En la cuenta global de la empresa se ve el ícono del corazón tapando al peatón
There are lots of campaigns that warn about the dangers of driving and using mobile phones, but few manage to summarize the importance of being responsible in a single innovative image like the one created by the agency Blue Hive Brasil for Ford. Go further responsibly. Please don’t like and drive is read in the copyline below each picture on the global Instagram account. The photos, taken from the driver’s point of view, show the familiar Instagram heart covering a vulnerable pedestrian. “We want to jump into the social conversation about the risks of using cellphones while driving” said Vico Benevides, Executive Creative Director at Blue Hive Brasil. He added that “the icon of a heart hiding the people in the streets seems to be the perfect image to deliver the message. Simple and powerful.”
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