MERCADEO Versión en español
Ford World News: David Mondragon says Fords work with the USHCC is valuable because it creates a strong bond with the Hispanic community
19 de julio de 2013
David Mondragon: Nos sentimos muy honrados con este reconocimiento
The Hispanic Chamber of Commerce of the United States, or USHCC, congratulates Ford Motor Company for its YouGov’s BrandIndex rating as the most reliable brand in the country in 2013. After BrandIndex surveyed more than 600,000 consumers around the country, the Ford company came out at the top of the list.”For over a century, Ford Motor Company has been one of the world’s most iconic brands. It comes as no surprise that this honor is being presented to Ford following its most profitable quarter in over a decade. Ford’s success has been measured by its worldwide expansion, innovation, and now by its 1st place ranking as the most trusted brand in the United States” says USHCC president and CEO Javier Palomarez. “Ford’s success is grounded in its unwavering commitment to building quality products, utilizing a diverse supply chain and cultivating unrivaled consumer loyalty. The USHCC is proud to call Ford Motor Company a true friend of our Association”.For his part, Ford and Lincoln General Marketing Manager David Mondragon says that “our commitment to Hispanic consumers offering fuel efficient vehicles with technology and quality that enrich their lives is an important part of being the most trusted company in the United States. Ford’s work with The USHCC is paramount in creating a strong connection with the Hispanic community making our brand a leader people trust. We are honored by this recognition” Mondragon said.
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