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Fredda Hurwitz at Havas Sports & Entertainment: Music is an extremenly efficient marketing tool for brands
Manuela Walfenzao| 17 de febrero de 2016
Hurwitz: 98% de las personas escucha música a diario en el mundo
Havas Sports & Entertainment unveiled a new research that shows that musical partnerships and sponsorship deals improve brand image and encourage people to try a companys products and services. The research entitled Fans Passion Brands surveyed 18,000 people worldwide, and revealed that 73% of people think that music partnerships improve brand image, while 70% said it makes a brand stand out from its competitors. 62% say it encourages them to try the brands products and services. The survey took place in 17 markets: France, Spain, UK, Germany, Italy, Portugal, Poland, Russia, South Africa, U.S. (including a special aim on the Hispanic community), Mexico, Brazil, Colombia, Chile, Argentina, China and Belgium. “Music is an extremely effective marketing tool for brands looking to connect with people, after all 98% of people around the world listen to music daily. The Shuffle Age concept and the new segmentation allows brands to better reach their target audience through music as a passion point” said Fredda Hurwitz, Global CSO, Havas Sports & Entertainment. Hurwitz pointed out that throughout time and according to her experience with meaningful music strategies, she has confirmed that this approach has a positive impact on any brand and in its marketing communications.
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