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Freida Pinto, Chiwetel Ejiofor and Richard Curtis from Cannes Lions: With Project Everyone we want the Global Goals of the UN to be known by seven billion people in seven days
Nastascha Contreras| 24 de junio de 2015
Chiwetel Ejiofor, Freida Pinto y Richard Curtis
Next September in the United Nations meeting in Nueva York, 193 world leaders will adopt a series of ambitious goals to end extreme poverty, fight against inequality and attack climate change for everyone in 2030.Project Everyone, founded by the British scriptwriter Richard Curtis, aims to make the Global Goals famous around the planet by sharing them with seven billion people in seven days, as of the moment they are adopted.Richard Curtis summoned the Media community in Cannes to join the founding team to help broadcast the goals around the whole planet: “I would love everyone to adopt the idea of making the goals famous”.The Screen Advertising World Association (SAWA) revealed on Tuesday June 24th the plan for the first Global Film Advertising Campaign: #WeHaveAPlan, which will be shown on the screens of more than 30 countries around the world.Freida Pinto and Chiwetel Ejiofor joined Richard Curtis and the creator of the ad Sir John Hegarty on the stage of the SAWA seminar to share their points of view on how film can be a powerful media to lead social change.Among the founder of Project Everyone are: Aviva, Getty Images, Pearson, Standard Chartered, Unilever, action/2015, Akshaya Patra, Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Save the Children, SAWA, UNDP, UN Foundation, UNICEF, Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia.
