MERCADEO Versión en español
Fusion associated with Local Measure to cover the 2014 World Cup
Patricia Molina| 6 de junio de 2014
La asociación posiciona a Fusion para ser los primeros en detectar historias memorables
Fusion has signed an exclusive agreement with Local Measure, the leading Company is mass media management based on localization, to improve and enrich the second screen experience of their audience during the 2014 FIFA World Cup.The company will create a totally deep experience of the FIFA Cup for their public, by using the Local Measure platform to provide social content right from the stadiums around Brazil, on real time on {Soccer Fusion;www.Soccer.Fusion.net}.Fusions journalists and producers will have exclusive Access to the Local Measures service alert and socially influencing content published in a series of platforms of social media channels such as Facebook, Foursquare and Instagram. This strategic association positions Fusion to be the first in detecting stories and memorable moments for passionate fans in the stadiums.”There will thousands of smartphones that will capture every World Cup moment from inside and outside the field,” Daniel Eilemberg, Fusion digital director digital, said. “Associating with Local Measure, will make Fusion able to translate the Brazils emotion to global fans on real time, allowing them to experience the World Cup through the eyes of other fans.”
