MERCADEO Versión en español
General Mills; Kellogg´s; PepsiCo; and Post Holdings are the cereal brands that dominate the important cereal market of the United States
2 de septiembre de 2014
El aumento de la demanda de la población hispana es una de las tendencias emergentes en este mercado
Research and Markets has announced the publication of the report Market breakfast cereals in the USA from 2014 to 2018. USA is the largest market for breakfast cereals around the world, as it is the place where the concept of this popular morning option was originated. Most consumers eat cereal with milk and fruit occasionally. Cereals are consumed in 90% of households and 97% of families with children, which means a high level of penetration.The increasing demand of the Hispanic population is one of the emerging trends in this market. According to the analysis, in 2013, about 39% of Hispanic households with children consume more than 20 portions of cereal in a month compared with 33% of non-Hispanic households. The increasing demand of these consumers will therefore be an influence on the overall growth of the breakfast cereals market in the USA.According to the report, the increase in the demand for breakfast products, the development of new products and the increase in marketing initiatives are some other drivers that contribute to the growth of the breakfast cereals market in the USA. Brands with higher demand and penetration are: General Mills; Kellogg; PepsiCo; and Post Holdings. For more information, click {here;http://www.researchandmarkets.com/research/52zqxb/breakfast_cereal}.
