MERCADEO Versión en español
Goodwill and the Ad Council launch bilingual campaign with the support of Saatchi & Saatchi
11 de febrero de 2015
Cada 27 segundos, Goodwill ayuda a alguien a encontrar empleo
In an effort to continue creating and employing more people, including people who are unemployed, Goodwill and the Ad Council, supported ad honorem by Saatchi & Saatchi, have launched a new campaign aimed to demonstrate that the items donated to Goodwill support those who have difficulty finding work.The public service ads in English and Spanish will be in press, radio, television, outdoor and online to inform that donated goods are not an end but the beginning of job placement and job training.”These motivator ads are a wonderful extension of our campaign,” Lisa Sherman said, president and CEO of the Ad Council. “Our goal is to help people to see objects not as simple donating used items, but as a resource for change that can empower people in their communities.” Goodwill campaign in partnership with the Ad Council was launched in September 2013 and has received US $51 million in contributions donated by the media, which helped Goodwill receive over $ 86 million in donations.”We are honored to partner with the Ad Council to help Goodwill to connect people with jobs. We hope these touching stories inspire donations, create more jobs and generate a positive cultural change,” Jay Benjamin said, creative director of Saatchi & Saatchi.To watch the commercial click {aquí;https://www.youtube.com/watch?v=Ml6AChLA3Yo}.
