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Google is number one in the FutureBrand Index ranking
5 de agosto de 2014
El propósito de la investigación es conocer cuáles de las marcas mejor cotizadas tienen un futuro más prometedor
The consultant FutureBrand did a ranking of the most promising brands from the 100 most valuable according to PwC. The report highlights the differences between the two tables, with cases like Apple, which is the first with market value but it is the fourth in strength perception. It also highlights eight brands that will grow both in price and other attributes in the coming years.The Intex FutureBrand (FBI) said that Google is the first of its ranking. The study, which is based on the 100 most valuable brands in the world according to PwC, placed Microsoft second and Walt Disney Company third.The purpose of the investigation is to know which of the best brands listed has a promising future based on the strength perception each one has from a well informed public. In this study, there were three thousand respondents from 17 countries.Among the brands that did not appear in the top 20 of the index of strength perception, are McDonad’s and Coca-Cola, which occupied the 51 and 22 positions, respectively. They were overcome by less popular companies like SABIC and Gilead, which are in places 13 and 19.One of the most important conclusions of this report is that global companies tend to have better results. For example, among Asian global brands such as Samsung and Toyota, showed better performance than large local Chinese brands.
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