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Google will provide brands exhaustive details on displaying their ads
Patricia Molina| 7 de enero de 2015
Google brindará a las marcas detalles exhaustivos sobre la visualización de sus anuncios
This year, Google decided to move forward on its advertising metrics services for sellers. On January 6th, the technology giant announced it will begin informing brands later this year if their online audience is actually seeing their ads on video.The statistics will be available for brands which run ad campaigns using DoubleClick advertising technology platform from Google. Only they can access reports display through information tools on the platform.The new practice will provide more accurate and transparent analysis about online video programming. To do this, Google also said it plans to extend its reporting on display ads on YouTube. The technology company will give an opportunity to observe the average amount of time an ad was viewed on YouTube; and to top it off, it will provide more precise details like if the ad was silenced or stopped, or if an activity is performed in a new browser tab.Google did not say whether manufacturers should pay for ads that were not seen in this service. Currently, the company does not require payment for banner ads of AdWords and YouTube does not require payment for advertising in off of TrueView. However, the technology giant said it will launch more solutions related to this technology during 2015.
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