MERCADEO Versión en español
Greg Via of Gillette: In shaving as in sports, precision makes all the difference
8 de septiembre de 2013
Gillette lanza el juego en Facebook: Jugadas Precision Play de la Semana, alusivo a la temporada 2013 de la NFL
At the start of the 2013 NFL season, Gillette announced that it will bring together four of the most outstanding players in the NFL: Clay Matthews, linebacker for the Green Bay Packers; Victor Cruz, wide receiver for the New York Giants; Danny Amendola, wide receiver for the New England Patriots; and Doug Martin, running back for the Tampa Bay Buccaneers. “In shaving and in sport, precision makes the difference” says Greg Via, Gillette’s director of global sports marketing. “On the field, these players embody precision at its highest level, and we are excited to work with such a talented group. At Gillette, we have spent the last 110 years refining and carefully engineering our razors to give every man the advantage of Gillette’s precision.”So fans can see just how precise their grasp of football is, Gillette gives them the chance to play the game Precision Play of the Week on Facebook.Every week, John Brenkus, creator and host of Sport Science, will provide a detailed analysis of one of the most precise plays of the previous week. Fans are invited to answer questions about the play and get the chance to win a number of prizes, including the big one a trip to New York to attend Super Bowl XLVIII.”Performance in the NFL is not just brute force or blinding speed; it’s precision” says Brenkus.
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