MERCADEO Versión en español
Grey México promotes the security of the Lo Jack satellite tracking service
Manuela Walfenzao| 12 de junio de 2015
El comercial propone que con Lo Jack los autos robados son recuperados casi de inmediato
Lo Jack is a satellite tracker that is installed in cars so they can be found in case they are stolen. In Mexico only 30% of cars are insured and insecurity rates are increasing. Grey set out to remind the audience of the importance of feeling safe and protected in case you are victim of an automobile robbery, since Lo Jack has the highest recovery rate of stolen vehicles.That is why they made the commercial Night, which proposes that with Lo Jack stolen cars are recovered almost immediately. In the spot there is a couple coming out of the movies and getting in their car. They turn on the car and some robbers appear who aim a gun at them and take the vehicle. The robbers disappear rapidly on the streets and when they see that no one is following them, they park the car. At that point, they take off the ski masks that cover their faces and we see the same couple who is talking calmly in their car as if nothing had happened.The commercial will be evaluated by the 2015 Cannes Lions jury. The creatives responsible for the ad are: Pepe Aguilar, Executive Creative Director; Miguel Ottati and Raúl Rivera in the creative team and Pedro Egea in accounts. Central Films was the production Company, Rodrigo García directed and Mauricio Francini was the Executive Producer. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad.
