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Grupo Gallegos and Comcast campaign will be present at the Re:Think 2015 conference of the Advertising Research Foundations
Patricia Molina| 10 de marzo de 2015
Campaña de Grupo Gallegos y Comcast estará presente en la conferencia Re:Think 2015 de la Advertising Research Foundations
Grupo Gallegos, agency specialized in marketing plans aimed at the Latin community, and its client Comcast will be present at the Re:Think 2015 conference of the Advertising Research Foundations.The campaign Porque puedo/Because I can, presented by José Vélez-Silva, senior director of Multicultural Marketing at Comcast; and Silvina Cendra, planning director in Grupo Gallegos, is Comcast´s awarded advertising proposal in the Re:Think 2015 conference. Porque puedo/Because I can breaks the mold of the traditional Hispanic advertising strategy. It seeks to make the most of the power of biculturalism to create attractive messages for the Hispanic market.Likewise, Re:Think 2015 will also be attended by prominent people from the marketing industry, diverse brands, advertising agencies and means of communications companies, who will share their best practices regarding how to measure the performance of leaders in growth.The qualifying panel will have expert companies such as: Unilever, Twitter, Google and more. Other panelists include the brand: AT&T, Qantas Airways, Wells Fargo, Horowitz and agencies like BBDO, Starcom MediaVest, Havas Media and MediaLink.”It is an honor to have been selected to participate in the Re:Think 2015 conference and to talk about a campaign we are truly proud of”, said José Vélez-Silva, director of Multicultural Marketing at Comcast.The conference will take place between March 16th and 18th in New York. More information about Re:Think 2015, enter {here;https://www.etouches.com/ehome/89073}.
