Grupo Gallegos takes Bronze Media Lion for the California Milk Processor Board’s Bedtime Stories

The Hispanic agency Grupo Gallegos added another Cannes Lion to its collection at the 60th edition of the festival, taking home a Bronze in the Media category for the Bedtime Stories campaign created for the California Milk Processor Board. Grupo Gallegos executives talked with PRODU about their latest triumph.“We’re fortunate to manage all aspects of the CMPB account, and this is a great example of the power of a big idea that is completely integrated. It’s not always the size of the media buy that produces the best work – it’s the size of the idea,” said John Gallegos, CEO and founder of Grupo Gallegos. For his part, CCO Pablo Buffagni said “we’re very happy because the possibility of creatives and management working together is one of the strengths of our team – as in cases like this, where we handled not only the strategy and the idea, but also the media planning and investment.” “As for the client,” account director Montse Barrena said, “that’s an advertiser with a lot of courage who works with the agency to develop a creative product that gives great results and of which they are as proud as we are.”For Gallegos, this latest success is a continuation of his efforts to create a completely integrated agency that sends powerful messages in a new and constantly evolving market. “The new leadership has been working well to make this happen,” he said.