MERCADEO Versión en español
Gustavo Lauría and Marco Vega from We Believers: We did what our client needed to raise the sales level of Volvo
2 de julio de 2015
For We Believers it has been a huge pride to debut with a Silver Lion for The Volvo Hijacking Car Service in the Promo and Activation category in the Cannes Lions Festival. In statements to PRODU, Gustavo Lauría, founder and CCO and Marco Vega, cofundador and Head Creative Strategist, stated that the awards propel them to continue working hard and to “cross their fingers to repeat or improve the story next year”.They said they are working the simplest way possible for the client, that allows them to deliver good results under their criteria. “This time it happened. We did exactly what our client needed to be able to overcome the barrier that is currently affecting Volvo in the US and raise the level of sales. I think that is what the jury rewarded and what they felt identified with”.As for the winning piece, explained that Volvo is a brand they know very well. “In this case it was as simple as tying up loose ends, aiming to rebuild Volvo’s brand awareness in the US and in consequence, brand consideration”. Despite counting on first line vehicles regarding comfort and technology, Volvo is far from being top of mind when it comes to luxury cars. That is why the goal we set was to get posible buyers of other vehicles to sit in one of our cars and discover it. And it worked. That was our first project for the Volvo dealers network and more are on the way”.
Diario de Hoy
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