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Gustavo Lauría of We Believers: El Sol is one of the most representative festivals of the region and thats why its key for us
9 de junio de 2016
We Believers won four palmares at the 2016 El Sol festival for its campaigns for Volvo North Miami and Saltwater Brewery. Gustavo Lauría, Co-Founder and CCO of the agency shared with PRODU his opinions about these awards. “El Sol is one of the most representative festivals of the region and thats why its key for us to enter and with a little luck win as we have done. Not only because of the meaning of this award, but also because it’s a sort of prelude for Cannes” Lauría said. For its campaign {Test de autoconfianza Volvo;www.produ.com/publicidad/videos/index.html?Noti=10985}, the agency was awarded with a silver Sun in innovation, subcategory Innovation, Creativity and Strategy; in Promotional Marketing the agency won bronze in the subcategory Trade Marketing. For the {Edible Six Pack Rings;www.produ.com/publicidad/videos/index.html?Noti=11048} for Saltwater Brewery it was awarded with a gold Sun in Innovation in the subcategory Products, and a silver Sun in Promotional Marketing, subcategory Product Promotion.
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