Logo Havas Mango
In 2019, wellness was one of the fastest growing consumer priorities in the world. In 2020, as we face a new health reality globally, this priority has become critical, as consumers are thinking more about personal and collective wellbeing than perhaps ever in their lives. Over the past few months, health and wellness products and services have seen dramatic increase in use, including mental health apps, personal workout equipment, supplements, and other traditional and non-traditional wellness tools. This prioritization is expected to continue in the future, with wellness already a major global trend and current circumstances leaving a long-lasting impact on consumer needs. Subsequently, industries across the board are experiencing one of the most profound digital migrations in history, with a tremendous need for partners with a fluency in the most innovative, contemporary and relevant ways to meet consumers. To support the mission of wellness as well as the necessary requirement for digital fluency to thrive in the current and future states of the world, Havas Health & You (HH&Y) announces today the launch of Havas Mango. This Miami-based collective aims to reimagine wellness and build experiences that help people live their best lives. With a focus on fostering creativity in ever-changing environments, they have the capabilities of a full-service agency with niche focus on customizable and immersive platforms and just-in-time content production. Havas Mango is strategically placed in vibrant, fast-expanding Miami, with long term expansion plans and the ability to service clients globally.”Every category has been tested in multiple ways over the last few months, and numbers of them in their fluency in alternatives types of customer engagement and the need for adaptive, new ways of serving consumers,” commented Donna Murphy, Global CEO of HH&Y. “We had already established the business plan for Havas Mango well before recent circumstances, but now the importance is only amplified. We see wellness as an even greater global need as we look ahead, along with a continued evolution in virtual experiences and emerging technology. Mango is the right business with the right people to meet these needs.”
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