MERCADEO Versión en español
Havas Media Group and Facebook seal strategic alliance
Vanessa Maldonado| 28 de febrero de 2014
Havas Media announced the signing of a strategic alliance with Facebook, which translates directly into profits for clients of the group, noteworthy for adhoc solutions, an exclusive platform for management and efficiency, value-added and training.Social media have changed the way people receive and share all kinds of information. People use Facebook to connect with whatever is relevant, whether its people, situations, business, or anything else. This dynamic makes us as an agency look for more efficient solutions in our mission to connect brands with individuals according to their interests, and the strategic alliance were celebrating with Facebook is rightly promoting those touchpoints said Sandra Zerda, Middle Office director of Havas Media Group.The director added that the alliance allows us to create an important synergy to generate more powerful and competitive solutions that promote the interface of our clients brands with consumers. For Jorge Ruiz, general director of Facebook Mexico, the accord will allow the digital ecosystem to grow and improve so that companies already using our platform and those just starting will have infinite possibilities. We believe this strategic alliance will add positive long-term benefits.Among the outstanding advantages are adhoc solutions, promoted by a team at Socialyse in charge of developing proposals and solutions custom-designed to meet clients needs.
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