MERCADEO Versión en español
Heiga Audiovisual and Ingenious Records present Creative Music Services to the Hispanic market
9 de septiembre de 2014
Adrián Morales-Demori, socio y productor musical de Heiga Audiovisual
Adrian Morales-Demori, musical partner and producer of Heiga Audiovisual, announced to PRODU a new partnership with the company Music publisher, Ingenious Records, with the aim of promoting Creative Music Services, a new service that will address the copyright of artists, bands, songwriters and composers. “Creative Music Services is a service we have been offering for some time now within the general market, and through the partnership with Ingenious Records, our goal is to permeate this service within the Hispanic market in the United States,” he said.After the agreement, Morales was selected as the director of the new service, due to his long career as a producer and audio engineer in both the general market and the Hispanic market in the USA. “Through this service, we will simplify the process of releasing music rights of artists, through the relationship and experience that we have established with various record labels and music publishers globally,” he said.According to Morales, the current trend is the interest of brands to create synergy with independent artists. “Brands will seek to extend the reach of their message through the presence of these artists in social networks and to complement activation in an integrated marketing strategy in traditional media,” he said. Finally, he concluded: “With this partnership, we not only have access to nearly 3,000 titles they have in their catalog, it also allows us to keep updated on musical trends,” he concluded.
