MERCADEO Versión en español
Heineken launches Frontier as a new opportunity for pioneers of innovative technology
Patricia Molina| 7 de octubre de 2014
Heineken lanza Frontier como una nueva oportunidad para los pioneros de la tecnología innovadora
Heineken unveiled its new innovation program, an exciting time for technology pioneers seeking to expand their services and emerge on a global scale through a chance association with the brand. The initiative called Frontier is considered a continuation of the commitment to support new ideas that deepen connections with customers and consumers in business.Four brief proposals invite fans of innovative technology to present new ideas on various topics, including drinking in moderation and creating innovative musical events. The winning idea will receive a minimum of 50,000 and the meeting with the best local and global marketing professionals of Heineken to help evolve and scale up their ideas. Applications must be received by November, 12th via their website. The shortlisted participants will be invited to present their ideas to the judges in a launch event to be held in January, 2015. “Innovation is woven deeply into our DNA, we are constantly inspired by the desire to challenge the standard rule. What makes Frontier different is that we wanted to partner with technology companies at all ends of the ecosystem of innovation, no matter how small or large that idea can be” Gianluca Di Tondo, senior Global Director of Heineken Brand, said.Visit {here; www.heineken.com/frontier} if you want to know more about the contest.
