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Heineken USA Transfers U.S. Creative Duties on Tecate to Nómades
Liz Unamo| 11 de abril de 2017
El spot de Tecate sobre el muro de Trump
Heineken USA has handed the U.S. creative assignment for its Tecate Mexican lager brand from Saatchi & Saatchi New York to Nómades.Nómades is the new agency that will handle the advertising for Tecate. It was founded in Mexico and Argentina in 2013 by Pablo Batlle, an Argentine Creative and DDB veteran. This agency has previously worked with the brand in Mexico and will now handle the U.S. version from its offices in Mexico City.Nómades is expected to soon release an English-language campaign for the beer in the U.S. that will include Mexican fighter Canelo Álvarez. In February 2016, the beer brand signed a promotion contract with Álvarez.This move by Heineken USA follows one last week in which the brand chose the Omnicom shop Red Urban to lead their digital and social agency duties.
