MERCADEO Versión en español
HipLatina Releases Insights Into Wine Marketing To Latinas
Manuela Walfenzao| 27 de junio de 2017
El estudio presentó a una comunidad de mujeres seguras y leales a las marcas
HLC Media announces the release of insights on the aspirational category of wine from a survey of nearly 400 women from HipLatina’s acculturated audience of savvy Latinas. In addition to wine preferences the subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands. The results paint a picture of a community of confident women who over index on brand loyalty, appreciate culturally relevant content, have extraordinary influence in their communities through the social mobile, and who love wine.“They have thirst for wine and wine information that is culturally relevant” stated Lisa Cavalli, COO at HipLatina and HLC Media. “We are thrilled to shine new light on this critical growth audience” she added. HipLatina delivers this audience with engagement for the benefit of brands through native content and rich media.
