MERCADEO Versión en español
Hispanic agencies classify with 10 nominations in the 2016 ANA Multicultural Excellence Awards
Manuela Walfenzao| 1 de septiembre de 2016
Campaña Turn Ignorance Around, de Walton Isaacson, nominada en la categoría Hispano
The Association of National Advertisers (ANA) revealed on Wednesday August 31th the list of qualifiers to the 2016 ANA Multicultural Excellence Awards. The nominated Hispanic agencies include ALMA, Lopez Negrete, David, Walton Isaacson, Grupo Gallegos, Casanova McCann and Conill. More than 30 companies were nominated to the 12 categories. ALMA classified in Audio for its piece, Mind Fuel School. Casanova McCann made it in Digital, Social and Mobile for its efforts for Denny’s, and in Experiential Marketing for Nescafé Clásico. Conill will be competing in Digital, Social and Mobile for Toyota Tacoma and in Hispanic as well as in Significant Results for its campaign for P&G’s Tide. The piece Turn Ignorance Around by Walton Isaacson for CHIRLA organization is nominated in the category Hispanic. This piece has been recognized in other festivals and ceremonies, because it serves to shift the negative image some political groups have of Hispanics in the U.S.. David also classified on Hispanic for its campaign for Coca-Cola. Grupo Gallegos was chosen to compete in Print for its proposal for Xfinity, Lopez Negrete Communications is nominated in Significant Results for its efforts for Ram, by Fiat Chrysler Automobiles. The awards will be delivered in October, in a ceremony during the 18th Multicultural Marketing and Diversity ANA Conference, to be held from October 9th to 11th in Los Angeles.
