MERCADEO Versión en español
Hispanic Market wins 8 Lions at Cannes Lions 2023
Liz Unamo| 23 de junio de 2023
Trofeos Cannes
A total of eight Lions were won by the Hispanic market by the agencies We Believers, alma DDB and Republica Havas at the 70th edition of Cannes Lions. We Believers won three Lions for three campaigns for its client Corona/AB InBev; alma DDB won three Lions for its client Change the Ref; and Republica Havas made history by taking home its first Lions, with two Bronzes for A.L.M.A. and Racing Club. We Believers performance came with Second Opportunity League, which took silver in Entertainment Lions for Sport; 900 Minutes For Equality won bronze in Brand Experience & Activation; and Plastic Fishing Tournament took bronze in Creative Effectiveness. The agency alma DDB was awarded for the Ballots Against Bullets campaign (Marco Rubio, Ron Desantis and Brian Kem), which won silver in Print & Publishing; Bronze Lion Campaign in Industry Craft; and Bronze Campaign in Health & Wellness. Republica Havas won its first lions with its campaign The Name Confusion for A.L.M.A/Racing Club. There were two bronzes, the first in Health & Wellness and the second in Entertainment Lions for Sport.
