MERCADEO Versión en español
Hispanics lead the online marketing predictions for 2015
Patricia Molina| 24 de noviembre de 2014
Se espera que el marketing de contenido hispano gane valor para el 2015
Next year promises many surprises. The Internet world is evolving, and companies interested in the growth and development of their brands know the latest trends become essential.It is estimated that Hispanic millennials, the Hispennials, are about to emerge as the most coveted market segment. The quantitatively greatest generation of the population is fashionable, and smart marketers know that 21% of millennials are Hispanic. To win with millennials, sellers must know that young Hispanics are the most active and digitally engaged, spending most of their time on their phones and social networks.Also, it is expected that the Hispanic content marketing has more value by 2015. According to Forbes, the industry has ballooned to $ 44 billion, with 90% of brands willing to invest in this tactic. Other signs such as online video positioning Hispanic and Latino leaders influence of digital media brands show that this group is an audience that will catch the attention of the marketing world.Finally, it is expected that e-commerce is the best and most direct way to measure the ROI of digital investments. EMarketer reported that Hispanics are more likely than non-Hispanics to make purchases on their mobile phones through various categories, including clothing, electronics, music and movies.
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