MERCADEO Versión en español
Honey Bunches of Oats Announces the Launch of Voces con Dedicación
24 de mayo de 2016
La iniciativa busca apoyar a la próxima generación de músicos latinos
Honey Bunches of Oats, in collaboration with Mexican recording sensation, Sofia Reyes, announced the launch of its most recent campaign, Voces con dedicación (Voices with Dedication). The cereal company will award $10,000 to five young Hispanic musicians to continue their passion for music and follow in Reyes’ successful musical footsteps. “Voces con dedicación offers talented kids a once-in-a-lifetime opportunity to pursue their dreams” said Melissa Saldana-Chase of Post Consumer Brands “We’ve selected Sofia Reyes to identify find these kids, as she knows what it takes to make it, and her dedication and passion that led her to get to where she is at such a young age perfectly embodies the spirit of our campaign.” Through this initiative, Honey Bunches of Oats will provide recognition, positive exposure and direct financial means to support the next generation of dedicated young Latino musicians. During the campaign, which will launch from May 2016September 2016, Reyes will select young artists across the nation who are exemplifying the same dedication and passion for music that she did prior to being discovered, by performing and creating music being shared on the Internet.
