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How Tecate enriched boxing fans’ enjoyment before the Pacquiao vs. Bradley bout

Patricia Molina| 2 de abril de 2014

Tecate y Tecate Light celebrarán la revancha entre Manny Pacquiao y Tim Bradley

Tecate and Tecate Light, beers that have sponsored the sport of boxing for quite some time, backed the pugilistic event of the year: the highly anticipated rematch between Manny Pacquiao and Tim Bradley. This time the Pac-Man got his revenge for a controversial split-decision loss to Bradley back in 2012 by coming away with a win by unanimous decision.As part of the pre-fight activities before the bout on April 12, Tecate rolled out a lineup of promotions plus offers so that fans over the age of 21 could enjoy it bigtime. Promoted by Top Rank, the bout aired live on HBO Pay-Per-View from MGM Grand Garden Arena in Las Vegas.”Supporting the sport and its avid fans has remained a priority for Tecate and Tecate Light during the past seven years. We continue to look for ways to create memorable experiences that enhance the excitement and passion taking place inside the ring,” said Gustavo Guerra, brand director for Tecate and Tecate Light.Prior to the prizefight, Tecate made sure that Las Vegas fans enjoyed a great boxing-week experience by organizing contests in which the winners got the chance to win access to exclusive events, while also offering texting competitions for eligible adults to upgrade their seats to the VIP area.For more details about the big fight, enter the Facebook page of {Tecate;www.facebook.com/tecate}.

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