MERCADEO Versión en español
Humorous ads for #HowDoYouKFC were created by Draftfcb Chicago
Patricia Molina| 3 de enero de 2014
#HowDoYouKFC es la nueva campaña de KFC
KFC Corporation presents a new version of its Boneless Chicken, making it for a limited time with the brands Extra Crispy recipe. Extra Crispy Boneless will be available at different KFC stores around the United States up to Feb. 2. Customers are also being offered more choices to enjoy on this menu including snacks, lunch and dinner. The recipe marks a milestone in KFCs evolution, given that it is being launched as part of the How Do You KFC campaign, which celebrates the brands real, authentic connection with its biggest fans.The humorous ads of #HowDoYouKFC, created by Draftfch Chicago with a unique style and actors whose entertaining improvisations were filmed entirely with iPhones, a technical novelty, seek to capture customers genuine love for the fast-food chain.A series of short films was also created for #HowDoYouKFC, including an amazing one that shows Bryce Hudson, gold medalist in the X Games, being the first person in the world to perform a backward slip on a motorcycle while eating lunch. Cuts can be seen on the KFC {website;www.kfc.com}. “#HowDoYouKFC is so much more than an ad campaign. It’s an invitation to consumers to rediscover the KFC brand and our delicious food” said Jason Marker, chief marketing officer for KFC U.S.
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