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Hundreds of small businesses and creators form Internet for Growth coalition to celebrate the power of the ad-supported internet
Liz Unamo| 19 de enero de 2022
David Cohen IAB
Internet for Growth, a rapidly expanding coalition of more than 280 creators, entrepreneurs, and small businesses from across the country, launched to advocate for the ad-supported internet, to continue growth in the important economic sector. In addition to these creators and small businesses, more than 700 members of the Interactive Advertising Bureau (IAB), including marketers, agencies, publishers, platforms, and ad tech firms, are supporting Internet for Growth to raise the voice of Main Street in the data protection and privacy debate. The coalition’s long-term goal is to ensure any legislation or regulation affecting the technologies they use incorporates their experience and perspective. The nationwide community of innovators behind Internet for Growth will illustrate to policymakers and the public how the ad-supported internet helps bridge Main Street to the new information economy. By opening access for local businesses to a wider audience, spurring competitiveness, and expanding choice for consumers, the internet serves as an essential resource to even the smallest storefronts across America. “The ad-supported internet plays a critical role in enabling competitiveness and empowering entrepreneurialism in communities across America,” said IAB CEO David Cohen. “More internet jobs were created by small businesses and individuals than by the largest internet companies, yet their voices often go unheard. Internet for Growth will inject creators’ and small businesses’ vital perspectives into the discussion.”
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