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IMS provides results on the success of the campaign #ForeverFan on Twitter
Vanessa Maldonado| 5 de diciembre de 2014
During last year’s World Cup, Pepsi brand decided to approach the audience and strengthen their engagement, using Twitter as a tool for the development of this strategy, and therefore IMS Internet Media Services, exclusive business partner of this social network, stressed the #ForeverFan Pepsi campaign as a major case of success.The brand implemented a creative strategy with the campaign As a fan you never retire, relied on partnerships with three former Mexican footballers Cuauhtemoc Blanco, Luis Hernandez and Francisco Palencia, who appeared in an advertisement for TV, and supported on Twitter with the aim of maximizing video visits, through the hashtag #ForeverFan.Thanks to the large number of followers, Cuauhtemoc Blanco was the main influencer in this campaign, promoting the video in one of his tweets, with positive results. At the end of this strategy, the video reached more than 16,000 visits within the tweet promoted and more than 13,000 copies of the full video, over 447 thousand impressions, 4.9 million views in total and 4.07% of engagement, figure which doubled the benchmark of the country.Besides, Twitter was ranked as the second source of traffic of visitors who received the video, which was shown how this platform can achieve the effectiveness and scope that a brand looks for to interact with their consumers.
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