MERCADEO Versión en español
Initiative US named Peter Mears global COO and Kris Magel President
4 de noviembre de 2015
Kris Magel asume la oficina de EE UU, tras desempeñarse como Chief Investment Officer desde 2008
Initiative – part of IPGs Mediabrands unit- has promoted Peter Mears to the role of Global Chief Operating Officer. Starting next year, Mears will be charged with strengthening the commercial operations of Initiative internationally, with a focus on leadership and client growth across their 85 markets. Mears, who has been President of Initiative US since April 2013, will be replaced by Kris Magel, who has served as Chief Investment Officer in the region since 2008. Magel crafted an integrated investment offering to drive effective results for clients and maximizing ROI. “We all expect Initiative to continue on the road of cutting-edge success, both in attracting and servicing clients and embracing innovation in the industry. Peters unique point of view and many achievements in a notable career are exactly whats needed to ensure that happens” said global CEO, Jim Elms. Magels replacement will be announced in the coming weeks. Mears and Magel promotions follow the appointment in September of Nick Childs to the newly created role of Global Chief Creative Officer.
