Marcas como Michael Kors o Coca-Cola podrán hacer anuncios clickeables en Instagram
Instagram will begin to show links where it is possible to click on ads, but only on those carrousel-type ads which have multiple pictures that tell a story. Now, the social network will allow four images to be seen in one same post.The new indicator Learn More (in Spanish, Más información), will have a URL address that will allow the user to rapidly jump to the announcer’s web page.Instagram first started showing ads in October 2013. Four months ago, it introduced video ads, for the delight of companies like Disney.Until now, Instagram’s ads had been mainly for institutional advertisers who seek more influence, but not necessarily immediate sales. Now, brands like Michael Kors or Coca-Cola can make clickable ads in Instagram, which may increase their incomes considerably.At present, this applies only to pictures. However, Instagram is considering allowing videos with clickable ads.Currently, the network has more than 300 million users. Refusing to put URLs in the pictures could put Instagram at a disadvantage with Facebook, Twitter and Pinterest, where users are constantly opening links to discover new contents.Kevin Systrom, CEO of the company, assured that too many links could dilute the movement flow in Instagram. That is why the links will only be visible to the users that get involved with the picture carrousel of the brands.With this type of measuring comes trust, and with trust, advertising investment. Instagram promises to have more value.
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