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IPGMediabrands and Free The Children do a beneficent campaign together
Patricia Molina| 7 de enero de 2014
Joe Jonas y Demi Lovato se unen a beneficio de los jóvenes
IPG Mediabrands came up with a global philanthropic campaign for the empowerment of young people. We day which it organized together with Free The Children and is an educational event that is making its mark in a big way.The campaign, led by international superstars Demi Lovato and Joe Jonas, is achieving wide coverage of its events in the United States, Canada and the United Kingdom. Thanks to We day, more than 100,000 teens will meet in different places to inspire students to get involved in positive social change.For every new We dayfollower on Twitter and Facebook, the sponsors of the project will donate school supplies to a child in some developing country. We are thrilled to be partnering with Free The Children again and feel honored for having the opportunity to change the lives of the most needy children around the world, one campaign at a time. This type of work showcases the strength of our global network and our commitment to the causes that matter most in the international community, said Mauricio Sabogal, global CEO of IPG Mediabrands agency BPN.As shown in the campaign, We day is right up there with the biggest showbiz events anywhere in the world. It is also one of the largest beneficent enterprises registered on Facebook with 3.3 million followers. Being a part of We Day and the community of young people involved is an incredible experience, said Demi Lovato, multi-platinum recording artist and best-selling author.To enjoy the advertising spot, just visit {We Day; http://www.youtube.com/watch?v=_Ya8O7okxkI}.
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