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Isaac Mizrahi from ALMA: 2016 Will Be An Iconic Year For Marketing in the U.S. Hispanic Market
Manuela Walfenzao| 14 de diciembre de 2016
Isaac Mizrahi, copresidente de AHAA y COO de ALMA
During the webinar of the AHAA University, A New Year/New Expectations for Hispanic Marketing, the Co-President at AHAA and COO at ALMA, Isaac Mizrahi, presented the balance of the Hispanic market to the audience. “2016 will be an iconic year for marketing in the Hispanic market, since clients have implemented #totalmarket” he stated.The Executive highlighted that clients who consistently invest in insights and create messages aligned with those insights will see benefits in their ROI. For 2017, they expect the biggest growth of the Hispanic sector. In the seminar, Lee Van from Captura Group also said they are guiding clients to see the opportunity this sector poses. “Hispanics are the growth engine of multiple categories” he explained. Mizrahi said there are more than eight million Latino home in the U.S., with an income of US$100 thousand. “Due to this, 2017 will deal more with segmentation.”AHAA concluded that policulturalism is very big and that Hispanics are leaders in understanding the impact of strategies that advertisers apply and they contribute great insights of the current North American consumer.
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