MERCADEO Versión en español
Isabel Echeverry of Kontakto: Garage Films offers multiple production options at competitive costs
Manuela Walfenzao| 23 de octubre de 2015
Isabel Echeverry is Garage Films’ representative at the U.S. Hispanic market. The Kontakto owner and founder talked to PRODU about the representation process of this production company. “Garage Films started operation in the U.S. few years ago and when they called me to represent them, I explained that this didnt only mean new business opportunities. I also work as development consultant, advising them about the Hispanic market distinctive features and demands” she said. As a representative, Echeverry develops an intensive sales plan that could last between six months to one year to effectively penetrate the market. “I work doing from media coverage, screenings, to attending happy-hours of great events like AHAA” she said. For Echeverry, representing firms such as Garage Films has many advantages. The most important one is that “being and international company, it can offer multiple production options at competitive costs in its different offices of: Mexico, Colombia, Barcelona, Los Angeles, New York and more.” “Production houses need our services because the sales race is a full-time job. This is how we get many opportunities for our clients, expose the best talent and offer agencies the chance of working with the best directors of the world” Echeverry pointed out.
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