MERCADEO Versión en español
Ivan Calle from Zubi Advertising: This year’s plans are to improve the creative product we are making
4 de junio de 2015
Zubi Advertising knows where its going and what the goal to achieve is: to do a job with good ideas. Precisely that is what led the agency to win a Bronze in the category Digital Marketing, Ideas on social networks beyond networks, in the Festival de El Sol, for its campaign Camisetron. Iván Calle, Executive Creative Director at Zubi Advertising, says that in an alliance with Ford they developed the Camisetron, an idea that responds to the brand’s sustained effort for approaching the multicultural and Hispanic market. It is based on the insight of Hispanics in the US. where a family can be made up of different nationalities, then what country do you go for when you have those mixtures? Camisetron was a website where you could go and design your own t-shirt with one to three countries. You registered, designed your digital t-shirt and could have your real t-shirt when it was delivered to your home. And on the web you could talk about the vehicle line. To be able to go beyond your multicultural composition”, he said.Calle explained that this acknowledgement defines the direction within the agency of continuing to stand out with their works. This year’s plans are to improve the creative product we are making. The direction is to become a bit more demanding inside the agency, do a better job for the clients, supported on social networks. We are investing in the digital part”.
Diario de Hoy
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