MERCADEO Versión en español
J. Walter Thompson Buenos Aires makes it easier to have Conversaciones Difíciles for Buenafuente
Manuela Walfenzao| 11 de junio de 2015
Los caramelos Buenafuente ayudan a tener las conversaciones más difíciles
The agency J. Walter Thompson Buenos Aires made a campaign for Buenafuente candies, from Savant drugstores, titled Conversaciones Difíciles. These candies relieve sore throats and the concept that the agency posed aims at stating that any conversation is more difficult when you have a sore throat.With this idea they made three commercials full of humor: Disquería, Mecánico and Teatro. In each one, strange conversations between the record seller, the mechanic, the girl who sells movie tickets and the clients who use their services. The three clients confess truths that they were very worried about and the workers go along with them pretending to pay attention. One gets his car fixed, the other buys tickets for a movie and one buys a jazz cd. They all feel relieved and eat their Buenafuente candy after confessing their biggest torment to someone.The spots will compete in Cannes Lions 2015 and were made by: Anita Ríos, Creative Director of the group; Juan Mesz and Damián Izquierdo, writers and Fernando Zagales and Sebastián Espósito, Art Directors. The production company was Rebolucion and Rodrigo García Saiz directed them. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad
