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J. Walter Thompson creates the first bag to give and not throw away at Christmas
Manuela Walfenzao| 18 de junio de 2015
La Bolsa Roja permitió que las donaciones incrementaran en 41%
The Salvation Army and J. Walter Thompson Costa Rica created the Bolsa Roja en Navidad, Una Bolsa para Dar. No para Botar. In alliance with the Zesta bags, they included in each package of bags this special bag, which invited people to donate things they didnt use, to be handed in at Christmas to those who dont have resources.The campaign was spread in supermarkets and through a website, in which they explained dates and schedules in which the bags would be collected. It was a simple idea, that didn´t cost the Salvation Army anything and helped donations increase in 41%. Currently it is competing in the 2015 Cannes Lions International Creativity Festival.The team behind the Bolsa Roja was coordinated by Christian Caldwell, Creative General Director and the creatives are: Pablo Castillo, Paula Corella, Esteban Tijerino and Graciela Hernández. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us on @PRODUPublicidad.
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