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Javier Campopiano from Conill: The Lions they have earned are the fruit of the entire agency working very ambitiously
23 de junio de 2015
The Hispanic agency Conill was awarded a Bronze Lion in the category of Outdoor and a Silver Lion in PR for their campaign for Toyota titled Más que un auto. Javier Campopiano, SVP and CCO, told PRODU that Cannes is a very arid stage, where the job of very well prepared coworkers is set up to be judged from a very strict place. When pieces do well in Cannes it means that they have a plus that carries them forward and it is always a good sign that work is in the right place”.He commented that to achieve good results in the festival, beyond the fact that ideas have to work out on a daily basis with clients, it is always necessary to reinforce those ideas and that requires very intense teamwork.”In the case of Toyota, it was very hard work with all the parts of the agency working together in a very harmonious way, therefore it is the result of the entire agency working in a very ambitious way.” The campaign consisted in offering a special gift to the users of Toyota that was a badge for each car with the name the owner had given the car, as long as they shared with Toyota and its networks the story behind each one of the names. In the first month, they gave away 100,000 personalized badges. They had 98 million impressions on the networks and they are exporting the the idea to Europe, Latin America and Asia.
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