MERCADEO Versión en español
Javier Campopiano of Conill: Más que un auto is a very valuable campaign for the Hispanic market
23 de noviembre de 2015
Campopiano: Ha sido un buen año para la campaña realizada para Toyota
For Javier Campopiano, Conills Latin American and U.S. Multicultural Market CCO, it has been a good year for Toyotas Más que un auto campaign, regarding the recent awards won by the brand and agency at the 2015 ANA Multicultural Excellence awards. He assured to PRODU that the brand is very focused on the consumer. “It has been a very important award for clients and our market. It’s a campaign with significant value for the Hispanic market, because it touches on sensitive issues of the target that others dont” he said. He added that Toyota “is a very innovative brand that, at the same time, never loses focus on the consumer and is rooted in the companys way of thinking.” Campopiano said that Toyota is a company open to listening ideas. “Its very easy working with the brand and a pleasure working with them.” The campaign was acknowledged at the 2015 ANA Multicultural Excellence awards in the Significant Results category, The Great Digital Media Award and the Hispanic category. It also won two Lions at Cannes 2015. The campaign was entitled Más que un auto because the gift they choose was to create a plate for each car with the name given by its owner. To receive it the only condition was sharing with Toyota and its networks the story behind each name.
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