MERCADEO Versión en español
Javier Garcia of Yahoo!: Weve established a strategic alliance with Sony Music Latin
9 de enero de 2013
Yahoo! en Español has announced a strategic alliance with the Sony Music Latin record label to develop a series of programs with brand integration. The association will provide programming of exclusive online videos and music produced by the two of them for the U.S. Hispanic audience.In Yahoo! we connect our clients with the news that interests them and experiences they love. For our Latino users, music and celebrities are an important part of their daily lives. Were delighted to ally ourselves with Sony Music Latin to continue providing top quality personalized content to millions of Latinos who visit our site every day, said Javier Garcia, Yahoo! general manager of U.S. Hispanic Business and Operations.The programming developed by Yahoo! en Español and Sony Music Latin includes features about beauty, gastronomy, lifestyes, music and dance, and will also be present on OMG! En Español and Mujer (Woman), both part of Yahoo! en Español.The evolution of the entertainment industry is giving us so many promising opportunities, like this innovative alliance with Yahoo! en Español, another very important company in the business. Were excited about the limitless potential of combining our roster of stars with the international platform of Yahoo! said Ruben Leyva, Senior VP of Business Development at Sony Music Entertainment Latin Iberia.
