MERCADEO Versión en español
Jessica Rodríguez from Univisión: The campaign Todo Es Posible is based on the great affinity Hispanics have with the brand
18 de mayo de 2015
Univision launched the campaign Todo es Posible (Everything is Possible), an initiative in multiple platforms that will bring to life fundamental values of the Univision Network brand and Hispanic’s experience in the US.The campaign, which is focused on seven themes: Tenacity, Love, Respect, Building Bridges, Achievement, Pride and Union, seeks to connect with the audience through content that reflects the tenets of the brand and tell stories that define Hispanic’s experience in the US. The comprehensive campaign will include broadcast, digital and social media, and experiential extensions. “This campaign is based on the great affinity that Hispanics have with the brand and reflects the core values of our network, our audience, and the communities we serve”, said Jessica Rodríguez, Chief Marketing Officer at Univision. Todo Es Posible will begin as one of seven inspiring stories on each one of the themes of the campaign and will also be aired on a special web page of the campaign, TodoEsPosible.com, which will include additional content such as longer versions of the ads, biographies and reviews on the characters, as well as exclusive content. The stories will be posted on social media, thus allowing user to have a personal experience with the campaign, with different content formats, in Instagram, Facebook, Twitter and YouTube. TV viewers will also be able to take part in the conversation using the hashtag #TodoPosible.
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