MERCADEO Versión en español
Johnson & Johnson debuts Champions of care campaign with Karla Martinez as ambassador
28 de marzo de 2014
De esas historias se elegirán seis finalistas y del 5 al 25 de mayo el público seleccionará al ganador del premio mayor
Johnson & Johnson announced that TV show host Karla Martinez will be taking part as the image of a new campaign entitled Champions of care, in which fans of the brand can nominate as champion someone they know who provides outstanding care for others.In July, the winning champion will have the chance to fly down to Brazil for the 2014 FIFA World Cup. As a wife, mother and member of my local community, I am proud to partner with Johnson & Johnson on the Champions of Care program to show that even a small act of caring can make a difference in peoples lives and can inspire others to do the same, Martinez said.Champions of care springs from the Johnson & Johnson philosophy that one act of care can inspire another and ultimately, create a more caring world. It also lends its name to a contest in which people can nominate as champions their neighbors, family members, friends, colleagues, teachers and acquaintances who inspire them, by entering their stories on the {web site;www.carinoinspiracarino.com}.From these stories, six finalists will be chosen, and from May 5 to 25, the public will choose the winner of the top prize, who will travel to Rio de Janeiro on July 13 to enjoy the world soccer championship as part of the Johnson & Johnsons official health sponsorship of the 2014 FIFA World Cup.
