MERCADEO Versión en español
Jorge Colon of Letca: Hispanic creativity shows Cannes it has its own identity
20 de junio de 2013
Jorge Colón, socio y director de Letca
Jorge Colon, partner and director of Letca Films, spoke with PRODU during the 2013 Cannes Lions International Festival of Creativity after learning that the Hispanic agency Alma was awarded two Silver Lions for The Glad Tent campaign, for which Letca was the production company.Weve just heard the good news that were going to have two prizes in association with Alma for the project we did together. For me the agency is no longer a client but a partner that brings us the ideas theyve presented to their clients, and we create the whole platform for developing them Colon said.About industry trends seen at the festival, Colon said that in terms of content, I believe the biggest thing were learning this year is how a close association of production company, client and agency gets results. What did he note at Cannes about the growth of the Hispanic market? Every year we have a bigger role at this kind of festival, not just at Cannes but at all the events in which the Hispanic market takes part.The Hispanic market has taken six prizes here (when this note is published, the number will have risen to nine), thats great news for the clients, so they realize that Hispanic creativity really has its own identity, and that it continues to grow he said.
