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José Mollá from The Community: People like the winning campaign because it is easy to understand
23 de junio de 2015
The Community roared among 4500 registrations in the Press/Print category, to receive the Grand Prix in Cannes Lions 2015, which, according to José Mollá, founder and CEO, is almost a miracle, because a lot of things have to happen.He explained that the jury and especially people liked the campaign–which promotes the new public bicycle schedule of the city of Buenos Aires, and received a total of five awards in the subcategories of Press and Outdoor–because it is easy to understand.In statements to PRODU, he says that as a juror in the category Films, they haven´t stopped reviewing works. “We have 3,100 pieces registered and what we have done up to now is work in three groups. It is necessary to tell the idea in the most accurate way possible and for it to be appealing to watch”.This year Press Lions received 4,470 pieces, which represent 75 different countries. Historically, Press is the second category in which the largest number of pieces are registered. The registration went down from 5,007 that participated in 2014. The President of the jury is Pablo del Campo, Global Creative Director at Saatchi & Saatchi.
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